dear online advertising teams,

      If you decide to advertise online, good for you! but please bear in mind a few things. for starters if your ad begins with audio or video without my clicking directly on it, not only will i silence it before i know what it is, but i will assume if i were to click on it that some kind of terrifying virus will be overtaking my computer and personal information and my accounts will be drained without my knowledge... most folks i know feel the same way, even if they don't share in my virus paranoia they still find it annoying and will not click on your ad. a gif is one thing, a video is another. (also a note to the pages who allow this sort of ad on your site: i immediately navigate away when these things show up and do not return.) 

       If your ad shows up before i can view my video on youtube or on some site that allows me to watch full episodes of my favorite shows for free, thats cool, i turn off the volume but it doesn't bug me. If however your ad continues to interrupt my video at the places where a commercial break would have happened had i watched on tv, be smart, don't show me the same damn thing three times in the course of one viewing. some people remember my posts on the ads for doritos and wheat thins, neither would have brought on such distain from me had they not played three or four times over. i never buy wheat thins anymore. i like wheat thins. the advertising has actually gotten under my skin and rubbed me so raw that i cannot bear to buy them anymore.

 I am not angry, but i just think you should fire whomever it is that came up with these tactics. you should hire someone outside of advertising, not to come up with ideas, but to simply say 'no' to ideas. NO. That is annoying, don't do it. I could be your girl for this. i have ideas, but thats not what you pay me for, just let me say 'No. That is a bad idea and here is why...' 

I have the time if you have the cash. I can say 'No' to anything from ad placement to style to content. I am ready to say 'No.' 

You know where to find me if you would like me to save your company.

                                                                                                          yours,

                                                                                                                Amanda McCall